This high-stakes motorsport spectacle (November 16-18, 2024) transformed the Las Vegas Strip into a world-class Formula 1 circuit, delivering an unprecedented racing experience that merged luxury hospitality with elite international competition.

As Graphic Production Lead, responsibilities encompassed the comprehensive design development, production oversight, and on-site installation management for VIP premium hospitality environments throughout the circuit. Working within Formula 1's exacting brand standards and the unique spatial constraints of Las Vegas venue architecture, the graphic production program delivered immersive branded experiences that elevated guest engagement across multiple premium hospitality zones. The scope included large-format environmental graphics, wayfinding systems, digital display coordination, and luxury touchpoint materials that supported the event's multi-million dollar investment in creating world-class hospitality experiences. The installation process required precise coordination with venue operations, security protocols, and racing schedule demands, ensuring seamless execution that maintained Formula 1's reputation for operational excellence while delivering the sophisticated visual standards expected by high-profile international clientele.