Lincoln Theatre
Marketing Ad

Printed, perfect-bound
Created in 2018

This dynamic brand film serves as the cornerstone of the Lincoln Theatre's comprehensive visual identity transformation, capturing the electric energy that defines Washington, D.C.'s iconic cultural venue. Through a carefully orchestrated sequence of vibrant, kinetic visuals, the video encapsulates the theatre's commitment to showcasing diverse artistic voices while honoring its historic significance in the nation's capital.

The motion design strategy leverages bold color palettes and rhythmic editing to mirror the venue's eclectic programming—from intimate acoustic sets to high-energy performances that span genres and generations. Each frame reinforces the theatre's repositioning as both a cultural cornerstone and a contemporary creative destination, creating a visual narrative that resonates across digital platforms and strengthens audience connection. This brand film not only elevates the Lincoln Theatre's marketing presence but establishes a dynamic visual language that extends throughout all touchpoints of the new brand experience.