This multi-day corporate gathering (early August 2024) united LinkedIn's global sales organization in Las Vegas for the company's annual Sales Kickoff event, centered around the #FutureReady theme and strategic preparation for an AI-transformed business landscape.

The graphic production scope encompassed comprehensive environmental branding, directional signage, executive presentation materials, and digital assets that supported the conference's ambitious scale and forward-focused programming. Working within LinkedIn's established brand architecture, the design solutions facilitated intuitive navigation through Las Vegas venue spaces while reinforcing the platform's leadership position in professional networking and AI-driven sales innovation. The visual identity system successfully scaled from intimate team recognition ceremonies to expansive keynote environments, ensuring cohesive brand presence while supporting the event's dual focus on fiscal year reflection and future strategic positioning.