The CIMON 2022 New Product Ad Campaign was a critical element of the company’s New Product Launch + Training Event, held at IMTS 2022.

As this was the company’s first launch event in the United States, the visuals needed to stand out from their competitors while simultaneously stepping away from their previous designs without breaking brand continuity. 

I wanted to push myself, and the company, into the 3D space with this campaign. Realism could be combined with fantasy, providing the perfect canvas for a new product campaign.