Long Wharf Theatre 2021/22 Season Book

W: 10 inches H: 10 inches
Printed, perfect-bound
Created in 2021

This book, designed for Long Wharf Theatre’s 2021/22 season, was a central element of the announcement campaign. Its visual theming pulled inspiration from the art of quilting, translating into a vibrant typographical narrative.

This was the first print material to be designed around Long Wharf Theatre’s new style guide, and presented the unique opportunity of diving headfirst into uncharted territory. As a part of the larger announcement campaign, 3,000 books were sent to Connecticut homes. This book included QR codes that garnered 200+ responses, as part of an initiative to track and record metrics for future use.